REI: GROW WILD

Product Innovation

If invasive weeds continue to grow in place of native wildflowers so will future wildfires in heat, destruction, and devastation.  We invited outdoor explorers to set spark to something wilder than their adventurous spirit by transforming hiking trail markers into firefighting machines.















Trail Markers

built to stand the heat of any wildfire placed throughout wildfire-prone hiking trails in the U.S.









How It Works

wildflower seeds are kept safe from heat and release only when wildfires burn out to a suitable temperature to grow in.



Trailhead & In-Store

It’s up to hikers to keep trail markers ready for any wildfire by grabbing wildflower seeds at trailheads and REI stores.


Kayla Andersen (CW), Gabby Gonzaga (AD) & Mike Lipton (Instructor)