SPOTIFY: ENCORE

Digital/experiential

challenged to get U.S. drivers to forget radio and play Spotify, We found that music fans will do anything to support their favorite artists.  So we made showing support an easy road for them.  we did this by letting drivers curate their dream tour lineup all by streaming spotify at the wheel.




the launch

through ooh, we met drivers on the road by featuring the artists selected for the chance at a spot on the tour.  streamers had one month to drive their favorite musician to the top.





the tour

once the artists were finalized, the tour played in the cities where they were streamed by drivers the most.











set the setlist

attendees could make sure their favorites were played by blasting the songs 24 hours before they pulled up to the venue.

play the encore

fans could stop shouting for an encore after the show & play it through exclusive playlists paired with content shot by the crowds.










AFTER THE tour

we kept the spirit of encore on the road by hosting shows across the u.s. for the local talent most streamed by drivers in their area.