Digital/experientialchallenged to get U.S. drivers to forget radio and play Spotify, We found that music fans will do anything to support their favorite artists. So we made showing support an easy road for them. we did this by letting drivers curate their dream tour lineup all by streaming spotify at the wheel.
through ooh, we met drivers on the road by featuring the artists selected for the chance at a spot on the tour. streamers had one month to drive their favorite musician to the top.