HUNGRY HANDS
x TERRA CHIPS



CW: Kayla Andersen & AD: Gabby Gonzaga

Terra Chips were made for the party.  To be the chip at everyone’s mouths.  To be the centerpiece on the snack table next to the crudité and dip.  Not for solo snackers on the couch at 2am.  That’s why Terra Chips is making your snacking life and social life healthy again by releasing a multiplayer AR game.







Keep your friends close, but your hungry hands closer.




Gameplay

























Unlock multiplayer with family-sized Terra Chip bags.
In-game filter turns all your friends into Terra Chips.





















































OOH

Play arcade-style in select grocery stores and on SnapChat.







In-Flight

Become the envy of other rows.  Snack in-game
with JetBlue seatmates to gain in-flight rewards.







Installation

Giant Terra Chips placed around the city. Snackers are
asked to #crushthesnacktition with SnapChat AR.








Social

Terra asks snackers to #crushthesnacktition
through interactive Instagram stories.









︎ SPOTIFY

PENGUIN ︎